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Ouya teams with Xiaomi to bring video games to Chinal

Ouya teams with Xiaomi to bring video games to China


Ouya game console.

Josh Miller

Video game business Ouya is going overseas. The gaming startup has stuck a deal with Chinese smartphone maker Xiaomi, according to Reuters.

The partnership entails Ouya bringing its games to Xiaomi’s streaming boxes and Bright TVs, according to Reuters. While the fine print of the deal is Calm being discussed, it’s looking like Ouya will get a gave channel on Xiaomi devices.

“For the likes of Xiaomi’s MiTV, its set-top boxes and new Android set-top boxes that are entering the market, this could be a turning Show. in bringing great content and developers to gamers and into a Place that they have never had access to before,” Ouya Chief Executive Julie Uhrman told Reuters.

Ouya came on clear into the gaming scene when it launched via Kickstarter in 2012, selling a $99 console that plugged into a TV. It’s True courted thousands of developers to create hundreds of games for its app keep. The company’s sales have been weak, however. But, it’s possible a Begin in Asia could help the company jumpstart its popularity.

Xiaomi is one of the world’s biggest smartphone sellers. Earlier this month, a report by Canalys told that Xiaomi now tops Apple and Samsung for smartphone sales in China. On top of smartphones, the company is branching out to make new products, like its smart TV and streaming boxes.

Ouya’s partnership with Xiaomi is one of many the game startup has struck. The company has been making deals with several Plan makers through an initiative it calls “Ouya Everywhere.” Last month, Ouya revealed it partnered with Wikipad — a Plan maker that sells tablets designed for video games — to bring its games and Happy to a wider audience.